This Cookie Policy explains how Travel Group Kashmir uses cookies and similar technologies when you visit our website. It should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners.
2. Types of Cookies We Use
Essential Cookies
These cookies are strictly necessary for the website to function. They cannot be disabled. They include:
- Session management cookies that keep you logged in to the Sanity Studio.
- Security cookies that protect against cross-site request forgery.
- Cookie consent preference storage.
Analytics Cookies
With your consent, we use analytics cookies to understand how visitors interact with our website. This helps us improve content and user experience. We use:
- Google Analytics (GA4) — collects anonymised data on pages visited, session duration, and traffic sources. IP addresses are anonymised. Data is processed in accordance with Google’s Privacy Policy.
Marketing Cookies
With your consent, marketing cookies allow us to show you relevant advertisements and measure the effectiveness of our campaigns. These may include:
- Meta Pixel — enables targeted advertising on Facebook and Instagram.
- Google Ads — tracks conversions from our Google advertising campaigns.
3. Cookie Details
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| tgk_cookie_consent | Travel Group Kashmir | Stores your cookie preferences | 1 year |
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _fbp | Meta (Facebook) | Tracks visits across Meta products | 90 days |
| _gcl_au | Google Ads | Conversion tracking | 90 days |
4. Managing Your Cookie Preferences
When you first visit our website, a cookie banner is displayed allowing you to accept or decline optional cookies. You can change your preferences at any time by:
- Clicking the “Cookie Settings” link in our website footer.
- Adjusting your browser settings to block or delete cookies.
- Using browser extensions such as Privacy Badger or uBlock Origin.
Please note that disabling certain cookies may affect the functionality of our website.
5. Browser Controls
Most browsers allow you to control cookies through their settings. You can find guidance on managing cookies for popular browsers here:
6. Do Not Track
Some browsers support a “Do Not Track” (DNT) signal. We currently do not alter our data collection practices in response to DNT signals, but we honour your cookie consent preferences set via our banner.
7. Updates to This Policy
We may update this Cookie Policy when we add new cookies or change how we use existing ones. We will re-request your consent if we add new non-essential cookies.
8. Contact
For questions about our cookie practices, please contact us at info@travelgroupkashmir.com.